Obstacles
In life we know that we will have few guarantees. The one we
do not like to think about but have reminders all the time is death. We know we
are not immortal. Eventually we will die. Not something we like to think about.
We also know that life has highs, lows, and brings barriers that will need to
be overcome in achieving our goals and dreams. We have barriers to entry for markets.
We have barriers with customer acceptance and expectations. We have barriers in
our relationships that we need to overcome. The person that said no the first
time you mustered the courage to ask them out. That was an experience that you
will never forget good or bad. When we harness experiences and lessons learned
we can overcome all obstacles. We have many experiences like first kiss, first
date, first car, first deal you closed. All of these experiences allow us to
develop and achieve our goals and dreams. When we are striving to achieve our
goals we will face obstacles that will challenge us to think outside our
comfort zone. These times will bring the best out of us.
As a human being we do not like change. We like repetition
because we do not like to think. When we think about something we will usually have
to make choices. Exactly why we love TV! Find the remote and veg away. No
questions asked and the only thing you need to think about is what you want to
watch or if you can hold it to the next commercial. When we make a choice we
are exposed to risk. Think about your corporate experience and how easy it was
for your middle manager to approve your expense report…..LOL! It was like
asking for them to sign their life away. A risk exposes us to possible failure.
We do not like failure. We like to make easy choices and the best decisions we
love to make “no brainers.” So if you have a product or service be extremely
critical and ask the question, have we made this product or service a “no
brainer” for purchase? If you have, the numbers will speak for themselves. If
you have not, this is the good news. Today you can quickly make changes and
test again. In fact you should never stop testing and analyzing your customer
experiences to ensure every experience is the best one your product or service
can provide.
The next time you hit an obstacle on your journey in
achieving your have no fear but embrace it. You are growing!
Make it a great day!
By Kyle McGuffin
